Bull Talk was Lane’s Educational video for aspiring bull riders. It was ahead of its time and has shaped the career of so many in the sport.

For the 35th memorial of Lane’s death, we wanted to make something special.

Introducing the Bull Talk hat Inspired by Lane’s drive to help others and the wisdom of his mentor, Freckles Brown.

Crafted in rich brown, embodying tradition and timeless style, with a blue and yellow patch and matching rope.